Digital Aesthetics, the new permanent program of digital art installations

On Saturday, November 20, the National Museum of Science and Technology (MUST, Museo Nazionale della Scienza e della Tecnologia) in Milan inaugurated Digital Aesthetics, a permanent program of digital art installations. The first two works are the result of the contribution of IBSA Foundation for scientific research (Scientific Partner of the Museum). 

ROBOTIC VOICE ACTIVATED WORD KICKING MACHINE, by Neil Mendoza, and CHROMATA, by Michael Bromley, are the two installations that have been visitable at the MUST since last weekend. In the full spirit of the Digital Aesthetics program, the two works stimulate the public to open up to new scenarios of thought and exploration of digital languages, relations with artificial intelligence and the connections between technological innovations and artistic creative processes, with the aim to identify connections and possibilities.

The installations, selected and exhibited at the Museum, inspire and contribute to the development of insight activities for a wide and diversified public; in fact, workshops and interactive laboratories have been planned for students, teachers and adults, as well as interesting moments of interaction and discussion with artists and creative persons.

“Modern art merging with digital technology places the person at the centre of the work, as an active part called to interpret as well as to interact”, underlined Giacinto Di Pietrantonio, Professor of Art History at the Accademia delle Belle Art di Brera in Milan and curator of the project for IBSA Foundation. “The participatory role of the person is the basis of the approach shared by both IBSA Foundation and the Museum of Science and Technology. The blending of art and technology supports the role of culture as a guide for future generations, speaking their own language”.

Digital Aesthetics is part of the MUST’s Mission Partnership activity plan, launched in 2021 in response to the pandemic crisis. As part of this project, companies and foundations collaborate with the Museum to continue implementing the cultural and educational program.

 IBSA Foundation for scientific research was the first to answer the call, becoming a Scientific Partner for the Museum’s initiatives and renewing a collaboration which, born in 2019, aims to contribute to the development of the relation between Art and Science and to projects of dissemination of scientific culture.

“With the Digital Aesthetics project, the collaboration with the MUST of Milan continues, increasingly in the direction of supporting creative and different approaches which – like art and the digital language – can act as an intermediary and connect worlds that sometimes are distant from each other, like the humanistic and the scientific knowledge”, explained Silvia Misti, Director of the IBSA Foundation for scientific research. “The installations by artists Bromley and Mendoza are capable of projecting the public into the future, and this is precisely what we aspire to do through the many IBSA Foundation’s projects aimed at training the new generations with innovative and engaging paths”. 

For more information: https://www.ibsafoundation.org/it/progetti/digital-aesthetics