Over the years, IBSA consolidated its support for Business Professional Women (BPW) Ticino, an association that is part of BPW International and which has, among its objectives, the overcoming of the gender gap and the protection of women’s professional interests. Among the various activities organised by the association is the project Divertiamoci con STEAM (“Let’s have fun with STEAM”), which this year has once again proved to be a major occasion to inspire female teenagers to pursue scientific and technological study subjects with commitment and dedication.
This initiative, now in its second edition, was held on Saturday, April 20 in Lugano (CH) and was dedicated to STEM (Science, Technology, Engineering, Mathematics) disciplines and Digital Arts. The event was sponsored by the Professional University School of Italian Switzerland (SUPSI, Scuola Universitaria Professionale della Svizzera Italiana) and had the ambitious objective of helping stimulate the interest of young women in technical-scientific study paths and related professional careers, overcoming the unfortunately still very deep-seated stereotype which sees girls more oriented towards humanistic studies.