A closer look into the IBSA World is the series dedicated to our dialogue with IBSA subsidiaries, aimed at providing an overview of the strategies and initiatives undertaken in local markets.
Today’s in-depth analysis is dedicated to IBSA Iberia.
IBSA in the World
A closer look into the IBSA World: IBSA IBERIA
FROM LOCKDOWN TO TODAY: WHEN DIFFICULTIES FORGE CHARACTER
Creativity, Mediterranean spirit, determination and resilience: these distinctive traits show how every competition can be faced with passion, ingenuity and a note of human warmth.
Launched at the end of 2019 and headquartered in Barcelona, IBSA Iberia faced a series of challenges right from the start. In fact, in the growing shadow of a global pandemic, the young subsidiary had to work hard to deal with all the critical issues related to the lockdown.
Felipe Hortelano, General Manager of IBSA Iberia, tells how the subsidiary managed to overcome initial difficulties and lay the foundations for a promising future.
AGILITY, DYNAMICITY AND SHARING OF IBSA’S GLOBAL STRATEGIES
Full operativeness, however, did not take long to arrive. Today IBSA Iberia is one of the most dynamic and high-performing companies in the panorama of IBSA subsidiaries, and is preparing to become a leading player in the Spanish and Portuguese pharmaceutical market.
Upon closer inspection, the integration of IBSA Iberia into the Group’s global strategies has been a determining factor in its growth. The company operates with a shared vision and a structured governance, maintaining at the same time agility and entrepreneurship at local level. This balance allows the Spanish subsidiary to be part of an orchestra playing in unison – as Hortelano pointed out – thus contributing to the overall performance of the group.
“For me, working at IBSA means being part of a reality that still retains the entrepreneurial and human character imprinted by its Founder, Dr. Arturo Licenziati. Unlike other corporations where I have worked, here there is a strong push towards practical problem solving. At IBSA, we don’t waste time with empty declarations: we act, we solve and only then do we communicate the results. This direct and pragmatic approach is what makes the difference”.
IBSA Iberia stands out for a diversified product portfolio that covers three therapeutic areas:
- aesthetic medicine: the flagship sector for IBSA Iberia;
- reproductive medicine: a historic area, continuously expanding thanks to IBSA’s consolidated expertise;
- osteoarticular: launched in Spain and Portugal more recently, it is showing promising results.
“We have concentrated our efforts on these three therapeutic areas, which offer us growth opportunities in the Spanish market, supported by high quality products and by our own reputation. We look to the future with the aim of expanding our portfolio and penetrating new segments, such as urology. We don’t want to rush, but we don’t want to go too slowly either: we need realistic planning and an expertise that is up to the task”, concluded Hortelano.
GENDER EQUALITY AND SOCIAL INCLUSION: TWO ESSENTIAL VALUES
IBSA Iberia embraces several initiatives aimed at promoting an inclusive working environment. The internal survey on employee satisfaction, conducted in July 2023, returned an excellent picture, including the concrete promotion of gender equality, highlighting a constant commitment to creating a positive, fair and collaborative climate.
And inclusion does not only concern the inside, but also the outside of the company. In this context, a particular source of pride is the partnership with the Escola Port de Sitges de Vela Adaptada (EVA) in Barcellona. As part of the inclusive sailing activities of the project Sailing into the Future. Together, IBSA started also in Spain – after Switzerland, France, Italy and the United States – a collaboration with a sailing club that promotes sailing activities for people with disabilities. Thanks to this agreement, IBSA Iberia supports sailing courses for disabled people, offering a unique opportunity, and once again confirming its concrete commitment to social responsibility.
