The sporting adventure that united IBSA and Alberto Bona across the world’s seas is coming to an end after three years of extraordinary emotions and challenges. The project Sailing into the Future. Together concludes a journey that represented much more than a sporting endeavour: it was a human journey, a meeting between shared values and a vision of innovation and sustainability.
With over 25,000 miles sailed in the course of international competitions, ten regattas, five podiums and as many ocean crossings, this enterprise led IBSA to traverse oceans and seas, touching the shores of France, England, Ireland, the Caribbean, the United States and Canada, in the most prestigious circuits of world sailing.
“We experienced three intense years, during which we took the IBSA brand around the world; a sporting project that allowed ingenuity, courage, perseverance and passion to fully manifest”, announced Arturo Licenziati, President and CEO of IBSA. “It’s been an extraordinary and highly formative journey, capable of narrating and promoting our values alongside Alberto Bona and his team, led by Luca Bertacchi. Thanks to the extraordinary skills of our skipper, we were able to transform a sporting challenge into a symbol of innovation, sustainability and mutual growth”.
The IBSA team supported Alberto on this journey with great dedication, demonstrating an enthusiasm that went beyond the sporting realm, in an adventure that inspired and united. Indeed, over these years the project has become an integral part of our company culture, testifying to the strength of a collaboration that transcended the boundaries of competition.